Turns out, I already had a brand identity
I just didn't know that's what it was called
Late in 2019 I had decided that I would hire someone to improve my website, and refresh my logo. The previous logo was done by a friend of my partner and while it was great, I felt that it needed to mature. My website was a DIY job that made me realize I should stick to renovations. I made a few phone calls and met with a few great teams to discuss my vision. Ultimately, I decided on a company that was basically brand new, but started by someone with a ton of experience. I love working with owner/operators! Something you will see is an Important principle, but that is for another post!
I had accidentally hired an award winning brand strategist, for my humble redesign!
Nathan, founder of twentytwo&brand, took on my small project and treated me like I was his most important client. Over the next few weeks we refined the website and logo, and my brand identity was born.
So I had an answer for "What is your brand identity?"
From a simple start in 2008 to a professional overhaul in 2019, this is the foundation of our Marketing Journey, Thanks to Twentytwo&brand we have a great starting point!